F-Secure is one of many tech firms supplying security related software. I have never used them but have no reason to doubt the usefulness of their products. This is, of course, irrelevant to my interest. For, as is sadly common with this sort of ad, nearly the entire content is taken up with a picture. They could have used this space to explain more about what they did, why their stuff works and perhaps how much it costs. Nope. A full two-thirds of the space (and they are paying the said media website for the privilege of clogging up my timeline, remember) is the image of an attractive young lady smiling warmly at the camera whilst perched, a little coyly, on a flight of steps in some office or maybe a flat.
The young lady is not named or identified. She is dangling a smartphone but seems much more interested in whatever the cameraman might be saying. "Come on darling, undo a couple of buttons", perhaps. And hence, rather than click on the ad to find out more about the benefits to my online security from investing in F-Secure, I naturally ponder about this female (remember, she is worth twice as much as the contents of the ad). A number of possibilities suggest themselves, viz:
- She works for F-Secure and her happy whistling as she brings round the afternoon tea-trolley lightens everyone's day.
- She is the girl-friend of their marketing director.
- She would like to be the girl-friend of their marketing director.
- She has recently found her phone that she thought lost forever and has invited a photographer chum in to record her relief for posterity.
- She is an experienced hacker and denizen of the "dark web" and is precisely the sort of person who must be warded off by the appropriate security software.
- She has installed F-Secure on her phone and is jolly pleased with herself, despite her IT knowledge being not much than knowing how to press the power button to turn it off.
- She is the copywriter at the ad agency and author of "Stolen data can lead to financial losses", shortly to be published as part of a series. Other titles include "A nicked car might put up your insurance premium", "Don't fall of ladders if you can help it" and "You better have a napkin with that sticky bun or you'll get marks all over your screen".
- She is actually modelling the beige cardigan in another photo-shoot and has nothing whatsoever to do with any software vendor.