This ad is currently running on the tube, for Cathay Pacific airlines. I love it. Here is some bloke, obviously an actor, trying to look as though first class service comes naturally. But the cruncher is this - there is nobody else in the cabin. Which prompts two obvious questions:
1: Where are the rest of the first class cabin crew? Playing cards with the captain or having a quiet snack in the galley or what?
2: If this airline can only manage to attract one paying customer at a time to its first class service then it will not be in business much longer. Book now. The next flight may well be the last.
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