It seems only five minutes ago I was dissecting the full page newspaper ads taken out by Tesco to apologise for a problem with contaminated petrol [actually it was in 2007: Ed] and, blow me, they are at it again. Responding to a news story that will supply material to comics and wits for a long time, the giant supermarket chain has discovered traces of horse in some of its "beef"-burger ranges. The contamination is caused by dodgy practices at the Irish factories where the burgers are made. To those of a certain age, the fate of the kidnapped champion race-horse Shergar must surely spring at once to mind.
I suppose anyone who buys burgers that contain no more than 67% identifiable beef (according to the packaging) should chew away determinedly, swallow hard and think about higher matters than the source of the remaining 33% of their meal. Perhaps a blinkered approach would be helpful, oops, there I go, an easy horse-racing reference slipped in almost without thinking. So here's a nice one from the net - What do you want on your burger? - A fiver each way. And let's not get started on people taken ill with the trots who are now in a stable condition. Or any references to fast food.