Saturday, March 30, 2013

Why oh why... (number 1 in a series of probably more than 1))

...does the BBC trail the Archers. You know, just before the seven o'clock news, every weekday, they announce something indescribably dreary such as "In a few moments the Archers. Jill is in the kitchen while Tom has a few words to say to Eddie".

I have listened to this stuff for years and normally it goes straight through one ear, several times round the cranium and vanishes without trace in a puff of unused neurons, though on the way it pushes out stuff I'd prefer to remember such as where I last put my car keys. But lately it has begun to grate. Why (oh, why) do they do it? Every person on the planet who listens to the BBC knows that they broadcast the Archers, a programme that has been around almost as long as I have. Every person knows that it comes after the news. Why do they trail it? If you are new to radio then you certainly won't start listening because of the lifeless trails. And everyone else knows all about it. So telling us something we either do not need to be told, or don't care about, surely achieves nothing.
[whatever happened to Hugo Barnaby? Ed]

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