Wednesday, June 12, 2013

Why, oh why...(number 3 in a series of at least 3) the placement of the ads on Youtube so utterly naff? I go to view some footage of a car driving simulation (a very impressive piece of software). I am greeted by an ad showing a young couple in a kitchen and on the soundtrack a gentleman who probably sings with a popular beat combo domiciled in the North American region begins to sing something that begins "Oh baby".

Youtube knows who I am. I signed in. It knows the sort of videos I watch, mainly vintage TV comedies and various film clips. It knows perfectly well that I am not interested in products marketed by people who sing "oh baby", even if the next phrase contains the words "luurve", "maybe" or "eldritch" [not sure about that last word: Ed]. Yet they go on screening them. And I turn off the sound and as soon as possible click to end the ad, usually well before I have the least idea what they are trying to sell.

So an ad utterly wasted, several seconds of my valuable time utterly wasted, frustration all round. Although the bloke with the nappies obsession presumably got paid for his efforts.

Update a few hours later: Now they are screening a L'Oreal ad (yes, I did listen long enough to catch the product name). And who buys this product? Ladies. Does Youtube think I am a lady? It's part of Google, they know who I am.  So why do they choose to stream this ad at me? [I take that is a rhetorical question, right?: Ed]

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