Saturday, October 10, 2015

VW's apology

I don't get this. I've already referred to the diesel emissions scandal engulfing one of the world's largest carmakers. You'd think they would be dimly aware of what they have done. But no. In a full page ad on the back of my daily paper (and no doubt in yours as well) VW proclaim how they sorry they are - to their customers. Yes, they're going to put it right to the people who have have been driving their poisonous contraptions, pumping out noxious gases in flagrant breach of regulations. But to the rest of us who have had to breathe them in? Those of us merely driving behind a VW van or walking in the street as a VW car chugs past? Oh no, we don't count, only the poor saps who fell for their advertising get a quick "Sorry mate, we'll make it up to you, honest, don't tell anyone else, all right?".

Not too long ago VW were running ads in which people buying other brands of car were reassured by slick salesmen that their chosen model was almost as good as a VW. Surprise, they don't seem to be on tele at the moment. What next? A couple looking at a car belching out thick oily smoke while the salesman says, proudly, "You know, it nearly emits as much nitrogen oxides and particulates as a Volkwagen"?

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