Going into Details

 

I do not live in Wales nor am I female nor am I a regular shopper at Marks & Spencer; however Google has seen fit to feature this blurb in the background page on my tablet (if you swipe right on the desktop). I doubt if a real person wrote this (clue: "It sees shoppers can save ..." is gibberish). As there is no actual content other than the price drop on a dress, the fact gets repeated and regurgitated in such a way that the entire article appears to be about nothing else. I did not bother to click on it to find out more but let my imagination fill in some of the rest (and if you are reading, "Branwen Jones", you can have them entirely for free for your next scoop.

• The saving on this dress is more than twice £12.50
• The price has been reduced by 43%, that's nearly half and a lot more than a third
• The mysterious difference between the £30 drop in the headline and the £28 saving mentioned in the copy is, no doubt, due to the machinations of a sinister force
• Shoppers who buy two dresses can save £56, nearly enough for another dress at the old price
• The dress sold for £65 before the cut, that's 75% more.
• If the dress had been on sale for £250 then shoppers could have saved £213. But it wasn't.
• Clothes often are sold at reduced prices during a clearance sale, savings of at least £28 on elegant yet practical clothing may be experienced, it sees.
• Is anybody really reading this stuff?
• No, didn't think so, I'm off to watch Wales getting thrashed at rugby again.