Sunday, November 23, 2014

Those awful advertising slogans - 3. Bang and Olufsen

Apparently, if you choose to believe what admen say,  "Everyone deserves the Bang & Olufsen experience". They have even taken the trouble to create a webpage with the address "" so if you wish you can go there yourself and marvel. Or whatever it is you do when you are confronted with yet another slogan that undermines the meaning of language. Vomit perhaps. The choice is yours.

I mean. Obviously the people at B&O think their stuff is good. They are entitled to flog it to us. But why are they misusing the word "deserved", which means worthy of approval in the eyes of another person? They cannot possibly believe their slogan. If they did they would move heaven and earth to give everyone a free hifi. But they sell the stuff at commercial prices. So what they believe I deserve doesn't really come into it. Come on, B&O. You tell me I deserve a new, rather pricey, tele. Hand one over. Pat me on the back and say "Well done, you deserve this, please take it as a token of our esteem and there's more where that came from".  I'm free to come to your offices, oh, just about any time you care you specify, really. Hopefully there'll be a cup of tea and nice choccy digestive as well, because us deserving types get thirsty as we trawl around town collecting a gong here and a merit there. And dragging all that fancy gear back on the tube is going to be a struggle.

Or maybe the editor should make a suitable correction. Everyone deserves should buy the Bang & Olufsen experience product range. Now we know where we stand.

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