Tuesday, November 25, 2014

Those awful advertising slogans - 4. Benetton

Good to know that Benetton (a clothing manufacturer) is keen that violence against women should cease. They proclaim as much in their ads. Because, you know, if they had not printed this unexceptional statement with which no right-minded person could possibly find fault, we might have thought they were in favour of it, and boycotted their goods. Or something.

But the trouble is, I don't know what this corporation collectively thinks about child poverty, people trafficking, the drugs trade, the international markets in coffee, bananas and rice, whale-fishing, free movement of people within the EU, what channels should be on Freeview and whether Salisbury City should have been booted out of the Conference South for going bankrupt, thereby making it a bit easier for the team I follow from time to time to stay up this year after a poor start. Until all these matters are clarified, especially the last one, I shall staunchly refuse to buy any Benetton products. The fact that I have never actually done so before, and therefore by extrapolation and careful application of Bayes' Theorem, that I am unlikely to do so anyway, come what may, is recorded here in the interests of fair play but does not, I submit hopefully, weaken the thrust of my argument.

No comments:

Post a Comment