Ebay, with whom I have occasionally done a little business, sent me a plaintive email this morning and as it is utterly pointless, I hereby share it with you.
Yes, it has indeed been a year since I updated my personal info. Many years, in fact. And why is that, you may well ask? Because it has not changed in that time. It is not possibly for me to update any of it because, assuming that by "update" we mean "change", there is nothing to change.
If Ebay had been intelligent enough to suggest that I login to confirm that all was well, that would be fair enough, though irritating. Cleverer still would be to have a reply link in the email with the one word "Yes", in much the same way that one replies to emails that are sent to one confirming that one's email address is valid.
Like that folksy "Sounds like a good idea?". No, it is not a good idea. It is an utter waste of my time. I know that my personal info is correct because, as I have already told the court, Your Honour, it has not changed for ages and during that time I have done things on Ebay which could not have happened had my personal info been incorrect.
And that final phrase - "If you have updated your personal info recently..." Don't they know? Do the clerks who check all the personal info updates and place a tick in green ink at the side of the ledger not talk to the people ( I always assume it is unpaid interns) who draft the customer-facing emails? How hard is it to have a "last updated" date field in the personal info database and for the email program to read that before sending out the emails? I'll answer that one myself. Not in the least bit. A doddle. Not only could I do it, I bleedin' well have done it or similar in various database applications I have built.
Anyway, I shall certainly take full cognisance of the final bit of their email. I will ignore the reminder.
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