I make very little use of Twitter. I mainly follow my local football club and a few individuals whose tweets interest or amuse me. But I have been on the system for about 15 years, long enough, one might think, for Twitter to have some idea about the sort of adverts that might attract my attention.
No, of course not. They haven't got a clue. This is what turned up in my feed today,
I suppose, given the mention of "pharma" that GSK might be GlaxoSmithKline. But then again, who knows? They haven't bothered to actually put their proper name (even though there was plenty of room) and I'm not going to waste my time clicking on their twitter hash, cunningly named @GSK (and therefore telling me nothing additional by way of help). I am trying to feel a frisson of vicarious excitement that they have won some sort of award but I have no idea what ESG means and I don't know what putting the # in front does, either.
I have no idea who or what DJSI is (but I have a horrible feeling it may be the Disc Jockeys' Social Institution, a ghastly club where middle-aged men pretend to like the music that appeals to 13-year olds and who are unable to listen to anything longer than 3 minutes without interrupting with a "dedication" or a "motoring update"). No award that these parasites issue is worth anything.
Anyway, hearty congratulations go to @SPGlobal, apparently and no, I don't know who they are and what their connection is to the DJs or to the pharma industry or to GSK.
And now you are undoubtedly thinking to yourselves "Did he click on the link in order to learn more?". No. I did not. I would, in fact, be happy to learn less. I do not need to know who has the leading score in the pharma industry, whether judged on ESG (sorry, #ESG) or not. And really, Twitter, you should bleedin' well know that by now.
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