I reproduce a news story in the Daily Telegraph that is sparking so many ideas in my head I can barely sit still - see if you concur
This story is all too familiar in these days of unrestrained global capitalism. A big firm threatens to sue a tiny one for a breach of copyright, knowing that the costs of even a small court action will be disproportionately large for the defendant and therefore seeking to intimidate heedless of the justice of their claim. In this case the big firm, Campari, has a brand called Skyy Vodka. The little firm, owned by Steve White, is a microbrewery selling Dark Sky beer. Campari market their drinks around the world. Dark Sky beer is only available in a handful of pubs in the north of England.
Campari's lawyers argued that, and please put down any hot drinks before reading on, you don't want to splatter it all over your clothes, "consumers might get confused between its vodka and Mr White's beers". Yes, indeed, easy to mix the two up. Here they are, side by side.
Skyy vodka Dark Sky beer |
I suppose these lawyers are reasonably intelligent and are only acting on instructions. Nonetheless, they could have told their aggressive client that they were just being bloody stupid. No, they took their fees and went to court and to his great credit Mr White refused to be bullied, fought his case and won.
I am inevitably reminded of another lying lawyer, convicted felon ex-President Trump's friend Rudy Giuliani and somehow, given that Skyy Vodka's base is the US, it does seem that we are destined to have another eavesdrop on the American legal system.
Scene: a courtroom in California. US flags, policemen wearing sunglasses, palm trees waving gently outside in the breeze from the Pacific.
Clerk: Yo there, dudes, show some respect and give it up for his honor, Judge D. Crockett
Crockett: Sure is hanging looser here than in my previous courtrooms. Okay, okay, let's all get mellow and see if we can't finish up here before the surf gets up. This is some sort of brand copyright issue, am I right?
Hamilton Burger: Your honor, as usual I represent the plaintiff, in this case the Skyy Vodka corporation of this very state, and my colleague Mr Mason is appearing for the defendants from England, some two-bit moonshiners who aren't even American.
Crockett: Looks pretty bad for you Mr Mason, even before the get-go, whatever that is.
Mason: Your honor, I shall be vigorously contesting this case and I reserve the right to call at least four surprise witnesses at the last minute, as usual.
Burger: Damn.
Crockett: Proceed, Mr Burger.
Burger: I show the court this bottle of my client's vodka, and this bottle of beer from England. It is our contention that the beer has stolen my client's brand name and appearance and it is impossible to tell the difference. Anyone going into a bar anywhere in the world wishing to drink my client's excellent white spirit short drink and having forgotten what it is called, will inevitably see this beer and order it instead. Or if they are aware of the name of Skyy Vodka and wish to order it, will find their tongue twisting to say "Dark Sky beer" instead, everyone knows this happens all the time and my clients are losing literally billions. Every day. At least, I think they are. I mean, aren't they? They told me they were, or might be, or something. Billions. If not more.
Crockett: Mr Mason?
Mason: Your honour, the plaintiff makes a very strong case. I can see that, using the same argument as my distinguished and honorable friend, that anyone wishing to watch Sky TV might well find themselves downing a few shots of vodka instead, having confused the two. Indeed, I have referred this matter to the legal advisors for Sky and they tell me they are going to sue Skyy Vodka for, consults paper at least forty-eight squillion dollars, plus costs, for stealing their name but they are not concerned about Dark Sky beer because, in their words, only a drooling moron could confuse TV and beer or indeed beer and vodka.
Burger: Oh, shi...Your honor, may I have a recess to consult with my clients?
Crockett: Take as long as you like, young feller. Mr Mason, Let's have a beer at the bar, I hear they got a new one called Skyy.
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